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March 14th, 1984

MEET

Genena Armstrong

ICF Certified Executive Coach, Board Member, CHIEF Guide,
Author and Culture & Engagement  Consultant  

Genena Woodson Armstrong, founder and CEO of Metamorphosis Coaching LLC, is a highly sought after  energetic and engaging executive, career and personal development coach, author, guide, facilitator and  leadership muse. With over 25 years of executive leadership experience in human resources and talent  management, Genena has dedicated her career to creating comfortable spaces for her clients to grow  professionally and personally. With a special focus on women in leadership, Genena coaches executives,  emerging leaders, entrepreneurs, and small business owners from diverse industries, and consults, develops,  and implements culture and belonging programs designed to increase representation and retention of  marginalized populations. 

More About Genena

Genena is a firm believer that active listening and purposeful questioning are key to helping her clients uncover  the barriers that keep them from moving forward. Her sweet spot is helping her clients to make small shifts in  behavior that lead to maximum impact. She also believes coaching is a partnership between coach and client,  viewing the journey as a transformative process with long-term benefits and rewards. As an advanced-level ICF  Certified Coach, Genena implements coaching strategies that empower clients to act and hold them accountable  to their goals while encouraging them toward healthy ownership. 
 

Outside of work, Genena serves on the board of the Illinois State University’s Alumni Association as an executive  committee member and volunteers at The Genesis Women’s Shelter and the Samaritan Inn, a homeless program  that helps people regain dignity and independence. She also loves spending time traveling around the world,  reading autobiographies, and walking in nature. Genena prioritizes the people in her life by planning trips with her  friends and, as one of ten children, regularly enjoys time connecting with her siblings who live across the country.  Genena is originally from her beloved hometown of Chicago, Illinois but currently resides in Frisco, TX, near her  two adult children. 


Genena holds a master’s degree in Womens’ Leadership from the Mississippi University for Women, a bachelor’s  degree in Business Management, Human Resources from Illinois State University and in addition to her PCC ICF  coaching certification, she is certified in various leadership assessment tools.

Certifications

Areas of Expertise

  • Professional Certified Coach, International Coaching   Federation (PCC) 

  • Hogan Assessment Certified Practitioner

  • TTI Success Insights DISC Certified 

  • TTI Success Insights Emotional Quotient Certified

  • Leadership Circle Profile Certified 

  • Certified Diversity Management, CDM (Healthcare),   IFDHE, American Hospital Association

  • Women in Leadership

  • Executive Presence

  • Emotional Intelligence

  • Communication

  • Culture and Engagement

  • Team Engagement Strategic Planning

  • Career Management

  • Work & Life Boundaries

  • Population Health

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Metamorphosis Coaching with Genena Armstrong

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